What is the Japanese Press Release Format?
What is the Japanese press release format? Japanese press releases share commonalities with English ones, but there are notable differences. The main purpose of a press release remains the same, …
5 PR Strategy Tips for Startups and Companies Without a Japanese Branch Building Their Brands in Japan
PR is important in businesses targeting Japan. However, it is not uncommon for startup companies and companies without a Japanese branch office to always have the budget to hire staff …
Webinars as a Support System for Telework during the COVID-19 Pandemic in JAPAN
The concept of webinar Since the beginning of the current coronavirus crisis, Japan and the world in general have seen more and more webinars being promoted not only by people …
Presenting Japan PR Wire: Connecting International News to the Japanese Media
We are pleased to announce the launch of our new international wire service, Japan PR Wire, currently live and available internationally. Our wire strives to become the most streamlined wire …
The Growth of Japanese Digital Marketing and the Impact on the Consumer Decision Making Process
In the past, consumers would use print advertisements and billboards to get details about a product. Should they be interested in purchasing it, they would request a quote from the …
What to do about Japanese BtoB Public Relations?
Some of the most common questions coming from those in charge of BtoB PR are: Are BtoC measures completely different from BtoB measures? Because we are a BtoC company, is …
How Consumer Behavior is Changing Amidst the Coronavirus Crisis in Japan
▶️ Understanding the background Since the beginning of the novel coronavirus outbreak early this year, the way people across the planet are doing ordinary things has seen a drastic change, …
The Key to Attracting Japanese Media is All About Trends and Timing
It is a given that the vast majority of PR professionals have slumps in: Pitching a new product/service in hopes that it would get picked up by the media Creating …
Virtual Press Conferences in the Current State of Japan
Press conferences have undergone a major transformation since the start of the COVID-19 outbreak. Specifically, in Japan it is a “cultural must” to go to press and media events physically. …
The Era of Social Media Marketing in Japan
Media has taken various forms as new technologies and the way of communication, information exchange and business attraction keep emerging in the world. Among them, social media has demonstrated today …