(source) Social media has become an integral part of global marketing strategies, and Japan is no exception. In recent years, platforms like Facebook, Twitter, Instagram, and even the messaging app …
With the recent reclassification of COVID-19 as a Category V Infectious Disease in Japan under the Infectious Disease Control Law1 travel restrictions have eased. Travelers and returnees are no longer …
Marketing in Japan is not an easy task. Providing products and services that appeal to consumers while understanding Japanese culture is the key to attracting local consumers. This column will …
If you have ever watched Japanese TV programs, you may have found them unique and different compared to most western programs. For example, you can see newborn pandas on TV …
Since the start of the pandemic, there have been many world changes. Japan has also changed significantly since then. For example, remote work was uncommon for most Japanese workers. Due …
The number of YouTube users and their attributes According to data from Google Brandcast, the number of YouTube users in Japan increased dramatically in 2020, and 74% of users said …
Public Relations (PR) is the work done to raise public awareness about a company or brand. It’s the job of managing a brand’s reputation by providing positive news, earnings reports, …
Background of Sustainable Development Goals (SDGs) The idea of crafting Sustainable Development Goals (SDGs) was born at the United Nations Conference on Sustainable Development in Rio de Janeiro in 2012. …
Background and concept of mobile advertising Technology and advertising have evolved a lot in recent years, becoming one of the most influential aspects of doing business in a modern and …
Understanding the topic Advertising is an art. For years, people from different backgrounds have been using the art of advertising to convey a message that is dear to them while …
