From the Start: What is Public Relations in Japan?
Public Relations (PR) is the work done to raise public awareness about a company or brand. It’s the job of managing a brand’s reputation by providing positive news, earnings reports, …
An Overview of Public Relations with Respect to the Implementation of Sustainable Development Goals (SDGs) in Japan
Background of Sustainable Development Goals (SDGs) The idea of crafting Sustainable Development Goals (SDGs) was born at the United Nations Conference on Sustainable Development in Rio de Janeiro in 2012. …
Mobile Advertising Trends in Japan
Background and concept of mobile advertising Technology and advertising have evolved a lot in recent years, becoming one of the most influential aspects of doing business in a modern and …
An Overview of Advertising in Japan
Understanding the topic Advertising is an art. For years, people from different backgrounds have been using the art of advertising to convey a message that is dear to them while …
What is the Japanese Press Release Format?
What is the Japanese press release format? Japanese press releases share commonalities with English ones, but there are notable differences. The main purpose of a press release remains the same, …
Presenting Japan PR Wire: Connecting International News to the Japanese Media
We are pleased to announce the launch of our new international wire service, Japan PR Wire, currently live and available internationally. Our wire strives to become the most streamlined wire …
The Growth of Japanese Digital Marketing and the Impact on the Consumer Decision Making Process
In the past, consumers would use print advertisements and billboards to get details about a product. Should they be interested in purchasing it, they would request a quote from the …
What to do about Japanese BtoB Public Relations?
Some of the most common questions coming from those in charge of BtoB PR are: Are BtoC measures completely different from BtoB measures? Because we are a BtoC company, is …
How Consumer Behavior is Changing Amidst the Coronavirus Crisis in Japan
▶️ Understanding the background Since the beginning of the novel coronavirus outbreak early this year, the way people across the planet are doing ordinary things has seen a drastic change, …
The Key to Attracting Japanese Media is All About Trends and Timing
It is a given that the vast majority of PR professionals have slumps in: Pitching a new product/service in hopes that it would get picked up by the media Creating …