(source) Social media has become an integral part of global marketing strategies, and Japan is no exception. In recent years, platforms like Facebook, Twitter, Instagram, and even the messaging app …
With the recent reclassification of COVID-19 as a Category V Infectious Disease in Japan under the Infectious Disease Control Law1 travel restrictions have eased. Travelers and returnees are no longer …
Marketing in Japan is not an easy task. Providing products and services that appeal to consumers while understanding Japanese culture is the key to attracting local consumers. This column will …
If you have ever watched Japanese TV programs, you may have found them unique and different compared to most western programs. For example, you can see newborn pandas on TV …
Since the start of the pandemic, there have been many world changes. Japan has also changed significantly since then. For example, remote work was uncommon for most Japanese workers. Due …
The number of YouTube users and their attributes According to data from Google Brandcast, the number of YouTube users in Japan increased dramatically in 2020, and 74% of users said …
Public Relations (PR) is the work done to raise public awareness about a company or brand. It’s the job of managing a brand’s reputation by providing positive news, earnings reports, …
What is the Japanese press release format? Japanese press releases share commonalities with English ones, but there are notable differences. The main purpose of a press release remains the same, …
PR is important in businesses targeting Japan. However, it is not uncommon for startup companies and companies without a Japanese branch office to always have the budget to hire staff …
The concept of webinar Since the beginning of the current coronavirus crisis, Japan and the world in general have seen more and more webinars being promoted not only by people …
