(source) Social media has become an integral part of global marketing strategies, and Japan is no exception. In recent years, platforms like Facebook, Twitter, Instagram, and even the messaging app …
With the recent reclassification of COVID-19 as a Category V Infectious Disease in Japan under the Infectious Disease Control Law1 travel restrictions have eased. Travelers and returnees are no longer …
Marketing in Japan is not an easy task. Providing products and services that appeal to consumers while understanding Japanese culture is the key to attracting local consumers. This column will …
