With the recent reclassification of COVID-19 as a Category V Infectious Disease in Japan under the Infectious Disease Control Law1 travel restrictions have eased. Travelers and returnees are no longer …
The number of YouTube users and their attributes According to data from Google Brandcast, the number of YouTube users in Japan increased dramatically in 2020, and 74% of users said …
Background and concept of mobile advertising Technology and advertising have evolved a lot in recent years, becoming one of the most influential aspects of doing business in a modern and …
The concept of webinar Since the beginning of the current coronavirus crisis, Japan and the world in general have seen more and more webinars being promoted not only by people …
In the past, consumers would use print advertisements and billboards to get details about a product. Should they be interested in purchasing it, they would request a quote from the …
Some of the most common questions coming from those in charge of BtoB PR are: Are BtoC measures completely different from BtoB measures? Because we are a BtoC company, is …
Press conferences have undergone a major transformation since the start of the COVID-19 outbreak. Specifically, in Japan it is a “cultural must” to go to press and media events physically. …
Media has taken various forms as new technologies and the way of communication, information exchange and business attraction keep emerging in the world. Among them, social media has demonstrated today …
Background In order to reach a large amount of prospects for new businesses or clients willing to buy products and services newly launched, there is a need to put together …
