OVERVIEW
The US has always been a popular country for leisure travel for Japan. Due to the large number of Japanese tourists, the Los Angeles Tourism Bureau wanted to further convey the appeal of Los Angeles to people from Japan.
CONCEPT
In addition to public relations for existing press releases and media relations, we proposed marketing measure centered on SNS content found in the media. We have also launched an official facebook page in Japan, and targeted people who have studied or lived in Los Angeles in the past, and decided to create a community base using SNS. We aim to vitalize communication by uploading photos that promote a feeling of nostalgia for LA, and uploading photos of the various LA neighborhoods and colleges that the community could be based around.
In addition, we introduced local photo spots that people may not know about, centering around prime information in LA through SNS. The Facebook page has over 30,000 organic LA enthusiasts and has grown into a highly engaged Facebook page.