OVERVIEW
PowerVision is a global provider of robotic products for general consumers and specializes in Aerial Drones and Marine Drones. In 2017 the first sales of the Marine Drones were launched, and we invited the media to the press conference.
CONCEPT
Powervision wanted to gain attraction from TV/web media and journalists for the launch of their new Marine Drones.
For the Japanese media, “Never before sold in Japan” and “New release” type news proved to be favorable. In the product launch we summarized and distributed the product information in an easy-to-understand manner.
In addition, we set up a pool at the venue where the Marine Drones could be used and where photos and news coverage could be taken.
RESULT
42 journalists attended the press conference.
The product was featured in 2 television programs and in 40 web articles.
Main programs of exposure:
・World Business Satellite (a famous Japanese business and economy program)
・Nikkei Business (a famous Japanese online business media)
・GIZMODO (technology media from the United States)
・IT media (Japanese IT and business news media)