RAZER

OVERVIEW

Razer is a world leader in connected devices and software for gamers. Razer chose Kartz to manage its PR activities in the Japanese market, for all its product lines, ranging from gaming PCs, keyboards, and mice to more lifestyle-oriented headphones and peripherals.

CONCEPT

Japan is a key market in the gaming industry, where all the media relations in the field need to be duly managed – Razer accumulated more than 1,200 Media features for the year of 2014, with even more to come this year. Kartz handled press release distribution, media sampling for reviews, event management, original content creation and product placement opportunities.

Notable operations include the creation of fictional Anime characters for the launch of the Adaro headphone series and launch events for new products during which notable gamers and YouTubers participated.