We renewed our logo on May 1, 2020.
The theme of our new logo is “connection.”
Striving to strengthen the connection between
People and people
People and media
People and society
Our brand manager, Naoki Maeshima, created the logo with these thoughts in mind.
If you look closely, you can find three letters hidden within the logo. Those letters are “K,” “V,” and “X.”
K stands for Kartz which comes from the Japanese word “Katsu” meaning victory.
V stands for Victory. We strive to make our customers victorious.
X stands for infinite possibilities.
It also stands for “informational e(x)perience,” which we advocate as a company. Informational experience refers to memories and experiences obtained from information. There are rich, happy experiences as well as regretful and sad ones. At the same time, we have made the “Joy of sharing information with everyone” and “Finding the Value” our mission. We want to continue to discover new value from our customers’ story, polish them, spread them around the world, and create rich informational experiences. These days, there are a lot of fake news, copy-paste articles and videos, and disordered information, but we aim to be a company that provides rich and happy informational experiences. In this new era of COVID-19, we are creating a “new informational experience” through PR and digital marketing to connect with the world.